---
title: "How Two Associations Deepened Member Value While Growing Non-Dues Revenue"
description: "The Utah Association of CPAs and the Texas Society of CPAs were looking for new ways to add value to members. Here's how they did it."
url: https://leadmarvels.com/contents/how-two-associations-deepened-member-value-while-growing-non-dues-revenue
section: "Resource Library"
updated: 2026-09-24
---

# How Two Associations Deepened Member Value While Growing Non-Dues Revenue

When the Utah Association of CPAs (UACPA) and the Texas Society of CPAs (TXCPA) were looking for new ways to engage members, they found a solution that:

- Provided an average of 7 new content resources for their members each month
- Became a top source of non-dues revenue
- Added more member touch points
- Required no new investment in technology
- Required no new hiring of staff

This resource is free to download.

[Download](https://store.leadmarvels.com/s/lm/84Dbclff877Om6DrxVXtuXxpaVH0AIq1U9JbpLf7.pdf)