--- title: "HR Lead Generation Pricing" description: "Pay-for-performance lead generation pricing for HR. Build a Lead Marvels campaign to reach engaged professionals and fill your sales pipeline." url: https://leadmarvels.com/pricing/hr section: "Pricing" updated: 2026-09-24 --- [All industries](https://leadmarvels.com/pricing) HR Pricing # Receive qualified, intent-based business development leads 365 days a year! Tap into the power of WorldatWork and reach our active and engaged audience of professionals engaged in compensation, benefits, rewards and work-life effectiveness! Trusted association & publisher partners ## Reach the members and audience of this premier Association! [![EANE Knowledge Hub](https://store.lmknowledgehub.com/storage/eane-knowledge-hub/tbcpTGUfNnD44AFhpHQeeO7o5sfoAyqjRQw6DzZO.png)](https://hub.eane.org) [![WorldatWork Expertise Center](https://store.lmknowledgehub.com/storage/worldatwork-expertise-center/PPG336e55A4ktSYIB2W7LKmJTQNbLghB968l5fr4.png)](https://expertisecenter.worldatwork.org) Association & Publisher Partners: HR Every partner your program can reach, all in one place. [![EANE Knowledge Hub](https://store.lmknowledgehub.com/storage/eane-knowledge-hub/tbcpTGUfNnD44AFhpHQeeO7o5sfoAyqjRQw6DzZO.png)](https://hub.eane.org) [![WorldatWork Expertise Center](https://store.lmknowledgehub.com/storage/worldatwork-expertise-center/PPG336e55A4ktSYIB2W7LKmJTQNbLghB968l5fr4.png)](https://expertisecenter.worldatwork.org) Step 1 ## Choose Your Campaign Tier Three tiers built to scale with you. Each tier's CPL discount applies to your Step 2 lead pricing. Select Your Tier ▾ ### Basic $249/month 12-mo pre-pay · save 15% Effective CPL Standard **$45.00** • Industry **$60.00** - Up to 1 new resource per month - Real-time lead delivery - Premium Company Page launch - Solution Hub with 2 business category listings - 2 user seats - Support via help desk - Email marketing of resources - 24/7 dashboard access - CRM integration (Zapier) - Webhooks & API access Most Popular ### Standard $429/month 12-mo pre-pay · save 15% Effective CPL, 5% off Standard **$42.75** • Industry **$57.00** Everything in Basic, plus: - Enhanced leads - Copywriting & page-creation support - Personalized onboarding - 5% CPL discount - Solution Hub with up to 4 business category listings - 5 user seats - Suppression list (100 emails / 20 domains) - 1 custom data-point question added to form - Help desk & email support ### Premium $829/month 12-mo pre-pay · save 15% Effective CPL, 15% off Standard **$38.25** • Industry **$51.00** Everything in Standard, plus: - Full contact details on unqualified leads - 15% CPL discount - Solution Hub with up to 7 business category listings - 15 user seats - Suppression lists (1,000 emails / 50 domains) - Up to 2 custom data-point question added to form - Help desk, chat, conference & email support Need more? [Contact us for enterprise custom pricing.](https://leadmarvels.com/associations/demo) Step 2 ## Choose Your Lead Campaign Pick your lead type, set your campaign term, and choose your monthly lead cap. Select Your Lead Type ▾ ### A. Standard Lead $42.75 CPL **Fields:** First Name, Last Name, Email, Phone, Company Name ### B. Industry Lead $57.00 CPL **Fields:** Standard Lead fields plus Industry Professional Filter Leads are filtered to only HR/Total Rewards professionals* Every lead is validated through IP-address monitoring with incomplete or invalid records removed. Select Your Campaign Term ▾ - 3 Months - 6 Months - 12 Months Select Your Monthly Lead Cap ▾ 100 leads / mo Step 3 ## Choose Your Payment Plan Pay monthly, or pre-pay your campaign term up front. Pre-paying a 12-month term saves 15% on your plan fee. Select Your Payment Plan ▾ - Monthly - Pre-Payment ## Your Total Campaign Cost Your estimated campaign cost, based on your selections in Steps 1–3. ### Campaign Summary Lead type: Standard Lead · $45.00 base CPL Campaign tier: Standard · 5% CPL off Campaign term: 12 months Payment plan: Pre-Payment (save 15%) Effective CPL: $42.75 (5% off) Monthly plan fee: $365/mo 100 leads × $42.75: $4,275/mo Estimated monthly total $4,640/mo Total campaign cost (12-month term): $55,680 Pre-payment discounts the **fixed monthly plan fee** only. Per-lead (CPL) charges are billed as leads are delivered and are **not** discounted by pre-payment. ## Additional Services Extend your campaign with fully-managed add-ons. [### Content Creation Thought-leadership content, including guides, white papers, eBooks, reports and research, produced for your campaign.](https://leadmarvels.com/services/content-creation?industry=hr) [### Lead Nurturing A branded, industry-specific nurture hub with a send cadence and qualification focus to keep your pipeline warm.](https://leadmarvels.com/services/lead-nurturing?industry=hr) [### Custom API Real-time lead delivery via webhooks and custom API integrations tailored to your systems.](https://leadmarvels.com/services/custom-api?industry=hr) [### Dedicated eBlast Campaigns Put your message directly in front of an engaged audience of professionals in your target market with a dedicated eBlast.](https://leadmarvels.com/services/blasts?industry=hr) ## Frequently Asked Questions ### What are the requirements regarding content? Client must provide Lead Marvels with genuine, insightful, thought-leadership content, such as a ‘Guide’, White paper, eBook, Report, or Research; content must not be solely self-promotional or commercial in nature, which may be rejected. Video content and On-demand Webinars are reviewed on a case-by-case basis. ### Can I customize the ‘lead form’? Yes, lead forms can be completely customized. Additional questions can be added to the form to collect data points, which will increase the published Cost Per Lead (CPL) rate by $5 per question/field (maximum of 3 fields). Furthermore, filtering can be applied on a question/field as well, which will also increase the published CPL. The increase will be calculated on a case-by-case basis based on the anticipated ratio of “qualified” leads to “unqualified” leads. ### What happens when the “lead goal” is reached before the contracted ‘end date’? The lead goal may be fulfilled at any point during the program term. Unless additional leads are purchased, your campaign will terminate when your lead goal is met, and your content will then be removed. ### What happens if the “lead goal” is not reached by the contracted ‘end date’? If your contracted lead goal is not met by the contracted end date, Lead Marvels may elect to extend the agreement in 1-month increments until the lead goal is achieved. ### What happens if qualified leads exceed the “lead goal”? Any qualified leads generated in excess of the “lead goal” will not be delivered or billed. They will be available for purchase as “surplus leads” at the contracted CPL. ### Are there any fees in addition to the CPL? Yes, there will be a flat monthly fee based on the Campaign Tier. This fee covers the basic costs associated with building, maintaining, and hosting your content, campaigns and dashboard on our sites and servers. The Monthly Fee will be billed each month that your program is live, whether you receive leads or not. Furthermore, if your program expires and you would like to keep your content and dashboard live, without purchasing more leads, you may do so as long as you’re paying the Monthly Fee. In such cases, no promotions will be scheduled until additional leads are purchased. Any qualified leads generated during this period will be stored as “surplus leads” and available at the contracted CPL. ### Can I relaunch an expired program in the future? Yes, after your content is removed you may relaunch an expired program at any time. The current published CPL rates will apply; previously negotiated discounts and CPL rates will have expired. ### Can you integrate with my CRM? Yes, we can integrate with your CRM through Zapier webhooks, which requires the Client to have an active "Professional" level (or above) Zapier account. Example Lead Form: HR A preview of the fields prospects complete. Standard fields appear on every form; industry fields qualify the lead. First Name Last Name Email Address Phone # Company Name Industry qualification fields What best describes you?