Drive incremental revenue without incurring development costs.
Traditional print publishers have the relationships and expertise required to succeed, but they often lack the “complete package” of digital solutions needed to serve all the marketing demands of modern advertisers and sponsors. Our custom marketing solutions help publishers transition from traditional print to digital and pursue new revenue opportunities by offering a full suite of marketing solutions under their brand.
We leverage advanced technology, market intelligence, and deep expertise to help publishers launch innovative and exciting media products that attract attention and generate incremental advertising sales. Lead Marvels provides all of the products and services publishers need to supplement their core offerings and grow their share of advertiser budget.
Many publishers struggle to monetize their data due to a lack of a single unified database, consisting of accurate, relevant and segmented data. This is where we come in. By combining internal and external data sources and applying advanced analytics, we are able to provide applications and use cases that create new or expanded revenue streams. This carefully managed process considers privacy laws, contractual limitations, business model restrictions, and best information industry practices.
We believe all publishers are data companies, and most have a substantial amount of untapped, underutilized data, which we can help unlock, resulting in tremendous financial value. Put our database engineers and developers to work for you!
Dashboards and Analytics
Most digital publishers struggle from having content dashboards and analytics that only report standard metrics, leaving gaps in their understanding and insight. We help close the gaps and complete the story. Our performance dashboards centralize analytics from your distributed content and uncovers and visualizes real-time insights around reader engagement.
See how your audience connects with your content in real time and assess content performance, KPIs, and valuable trends over the long term. With Lead Marvels performance dashboards and analytics, you'll have a window into your readers hearts and minds.