March 17, 2022
Lead Marvels Forges New Partnerships to Assist Association Professionals
The company deepens its commitment to support association professionals by adding to its recently launched network of association resource libraries.

Fishkill, NY (March 17, 2022) – Lead Marvels announced today that it has added new partners to its growing network of organizations committed to supplying association professionals with informational resources to help combat the negative impacts the pandemic has had on professional member organizations.

According to the Professional Convention Management Association, since the spring of 2020, COVID-19 has forced nearly 90% of associations to cancel their live events, a primary source of revenue. As a result, many associations are experiencing member attrition and a subsequent decline in member-dues, another important source of association revenue that, even before the pandemic, was already on the decline as a percentage of revenue, according to the American Society of Association Executives.

To help stem this cycle, Lead Marvels partners with associations to develop new sources of non-dues revenue by creating digital resource libraries, often called “Knowledge Hubs.” An association resource library provides members with a steady stream of new, enriching content, such as white papers, guides, e-books, and more. This premium thought leadership content is provided by industry vendors and suppliers who have domain expertise, as well as an association’s existing corporate sponsors who are looking for new ways to engage with members. The resource libraries are implemented and fully managed by Lead Marvels, who also manages the sales effort on behalf of the association, which ensures new, sponsored content is added regularly.

Now, Lead Marvels’ digital resource library program will be used to provide enrichment-based resources to association professionals themselves. Through its partnership with the Texas Society of Association Executives, the Florida Society of Association Executives, and, most recently, the Oklahoma Society of Association Executives, the Georgia Society of Association Executives, the Tennessee Society of Association Executives, and the Idaho Society of Association Executives Lead Marvels is building new digital resource libraries specifically for the benefit and professional enrichment of association executives.

“We’re incredibly excited about this new initiative to bring valuable, thought leadership content to association executives and leaders from the premier suppliers and vendors serving the association industry,” said Jeff Schottland, co-founder and CEO of Lead Marvels, who is also in discussions with other state societies of association executives.

“In many ways, associations are the backbone of the American economy,” continued Schottland. “Associations exist in every industry you can think of, and they’re vital to the growth and development of the professionals within those industries. Our goal is to strengthen associations and, hopefully in the process, do our small part to protect the longevity of their organizational missions.”

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