Association Performance Dashboard
Understand what is earning your members’ attention.
Turn Activity Into Direction
Use engagement to guide the program.
See which resources attract interest.
Understand how members and other participating professionals engage with your program’s content. Identify resources that are generating attention and use that information to guide future publishing decisions.
Recognize topics worth developing.
Engagement can reveal questions and interests that deserve a closer look. Use those signals alongside member feedback to inform educational programming, editorial planning, and potential sponsor opportunities.
Bring evidence into sponsor conversations.
Move beyond describing what was published. Review available engagement and program reporting to discuss participation, understand performance, and identify opportunities to improve.
Connect Reporting to Your Goals
Start with the decisions you need to make.
Different programs require different measures of success. Your team may be focused on content participation, sponsor value, revenue contribution, or a combination of priorities.
Lead Marvels helps you understand the reporting available for your selected program and how to use it in ongoing reviews. Engagement data provides useful context, but it should not be treated as a complete measure of member satisfaction or retention.