The trusted partner for associations.
Increase member engagement.
Grow non-dues revenue.
Gain actionable insights.
Lead Marvels partners with associations to create fully branded interactive digital resource libraries that engage members and subscribers and create new revenue opportunities for you.
Learn more
Engage Your Members
According to numerous studies, members believe that having access to helpful industry and professional information is one of the primary benefits of association membership.
Enhance the value you provide your members with a fully interactive, white-labeled resource library. Our resource libraries feature highly relevant, frequently updated, curated content specifically targeted to your members’ informational needs and professional interests.
As the go-to source for this high-demand content that helps your members attain greater levels of success in their careers, your organization will reinforce its stature as an industry leader and the voice of your members.
Grow Your Revenue
Not only will our digital resource libraries increase the number of meaningful touchpoints that you have with your members, but you will also monetize the increased site traffic with new revenue streams.
Our partners do not need to invest in new technology. Simply leverage our proprietary platform, which will be seamlessly integrated into your existing site. In fact, there’s no heavy lift or cost to your organization at all.
What does this mean for your association? Incremental, non-dues revenue. And 100% ROI, because there’s no cost to you. Ever. And the digital resource library is fully implemented and managed by a dedicated team of experts at Lead Marvels.
Gain Insight
Our web-based dashboard will provide real-time analytics on the content and resources resonating most with your members. And as we continue to update your resource library with fresh, relevant content, you will develop a deeper understanding of your members’ informational needs.
Based on the subject matter areas resonating most with members, your organization can develop and publish its own content to be featured in the resource center.
Plus, your dashboard will provide real-time insights into sponsors’ campaign performance as well as revenue reports for your organization.
Interactive Resource Libraries
We create branded resource libraries that promote relevant,
high-demand sponsor content to your members.
Your Members, Made Happy
Professional Development
Your members need tips, ideas, and resources to grow in their careers. Our interactive resource libraries will feature fresh content targeted to the specific areas of interest and informational needs of your members.
And the content will be primarily supplied by sponsors, so members will have the option to connect with the vendors they need to support their businesses.
Personalized & Interactive
Advanced search, browse, and filtering functionality keeps the content most relevant to each individual member front and center in their digital resource library.
Plus, members will receive individualized, dynamically generated content recommendations based on their specific interests to keep them engaged longer and coming to your site more frequently.
Always On
Members have 24/7/365 access to the information they need in their always-on digital resource library.
The increased traffic and longer engagement cycles will take place within your organization’s digital ecosystem. And the more frequent interactions between your organization and your members will enhance the perceived value of membership and may reduce member attrition rates.
Deeper Experiences
Enhance your members’ experience of your organization’s live, virtual, and hybrid events with an added layer of event programing that occurs pre/during/post event.
dding an event-specific module into your digital resource library will extends the value and the “shelf life” of your events, transforming a one-time event into a 2-5 month experience, with the added potential for ongoing engagement between sponsors and members.
Associations are our valued partners
Testimonials
Here’s what some of our association partners have to say:
Susan Brennan
Marketing & Outreach Manager
State Bar Of Texas
Dave O'Neil
Vice President
SME Media
Denise Bethel
Director, Member Value and Partnerships
CalCPA
Ready to learn more?
Contact Lead Marvels today!
Resources
See All Resources
How Two Associations Deepened Member Value While Growing Non-Dues Revenue
The Utah Association of CPAs and the Texas Society of CPAs were looking for new ways to add value to members. Here's how they did it.
3 Unique Association Content Ideas to Boost Member Engagement
The key to building and sustaining member engagement is to provide your members with a steady stream of valuable content. If your association wants to step up its content game, try these underutilized but easy-to-implement content formats — and check out the examples shared by associations that have mastered them.