Associations
Generate deeper engagement with your members and increase non-dues revenue.
Content Syndication
Associations are a vital resource for the latest content and information, such as industry news, trends and continuing education, as well as relevant products, services and solutions. However, satisfying members insatiable appetite can be a challenge, particularly when editorial and marketing resources are at their limits. How can you keep up, and stand out? Lead Marvels will help you deliver a steady flow of compelling content that your members need to succeed.
Our content syndication platform and team of dedicated experts will collect, catalog, index and arrange premium industry content from your organization, as well as 3rd-party vendors and sponsors. We’ll deliver the content to your members by means of a branded, online library, or “Resource Center”, as well as optional topic-based emails and targeted alerts. Performance dashboards allow you to see how your audience connects with your content in real time and assess content performance.
Member Engagement
Growing and retaining membership is essential to your association’s success, which requires that you keep existing members engaged while attracting new ones. This can be easier said than done given that members and prospects are inundated with offers and opportunities. Lead Marvels can keep your members engaged by helping you cut through the noise, and solving the problems and challenges they face.
Whether through delivering quality content, establishing and promoting digital and live events, connecting and networking with industry experts, or creating a space for your members to engage with each other and your association, we'll help you develop and implement your member engagement strategy. We'll provide the tools you need to increase engagement and loyalty, and ultimately drive retention, revenue, and member satisfaction.
Non-dues Revenue Growth
Perhaps you've heard the saying, "non-profit is a tax status and not a business model"? In other words, gone are the days of being fully dependent on membership dues and fees! Today, for associations everywhere, non-dues is essential to grow and remain strong and solvent. Lead Marvels helps solve revenue growth challenges by helping associations establish or enhance digital media businesses and programs. The result is that associations will be able to charge for access to their members rather than charging the members themselves.
Our team of dedicated experts offer white-glove services that help associations develop products, content and solutions that will accelerate media and sponsorship revenue. We'll help you move beyond offering a simple menu of ads and exhibit booths and to start offering tailored solutions that will attract sponsors and impress and engage members.