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How Associations Can Scale Their Digital Platforms to Meet Members’ Growing Demand for Content

The trusted partner for associations.

Increase member engagement.

Grow non-dues revenue.

Gain actionable insights.

Lead Marvels partners with associations to create fully branded interactive digital resource libraries that engage members and subscribers and create new revenue opportunities for you.

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Engage Your Members

According to numerous studies, members believe that having access to helpful industry and professional information is one of the primary benefits of association membership.

Enhance the value you provide your members with a fully interactive, white-labeled resource library. Our resource libraries feature highly relevant, frequently updated, curated content specifically targeted to your members’ informational needs and professional interests.

As the go-to source for this high-demand content that helps your members attain greater levels of success in their careers, your organization will reinforce its stature as an industry leader and the voice of your members.

Grow Your Revenue

Not only will our digital resource libraries increase the number of meaningful touchpoints that you have with your members, but you will also monetize the increased site traffic with new revenue streams.

Our partners do not need to invest in new technology. Simply leverage our proprietary platform, which will be seamlessly integrated into your existing site. In fact, there’s no heavy lift or cost to your organization at all.

What does this mean for your association? Incremental, non-dues revenue. And 100% ROI, because there’s no cost to you. Ever. And the digital resource library is fully implemented and managed by a dedicated team of experts at Lead Marvels.

Non-dues Revenue

Gain Insight

Our web-based dashboard will provide real-time analytics on the content and resources resonating most with your members. And as we continue to update your resource library with fresh, relevant content, you will develop a deeper understanding of your members’ informational needs.

Based on the subject matter areas resonating most with members, your organization can develop and publish its own content to be featured in the resource center.

Plus, your dashboard will provide real-time insights into sponsors’ campaign performance as well as revenue reports for your organization.

Performance Dashboard for Associations

Monitor industry trends, see what’s resonating with members, track non-dues revenue, and access content and campaign performance in real time using your secure, cloud-based performance dashboard. Click through each navigation tab below to explore more features in each section of the dashboard.

  • 1

    Navigation

    Easily navigate to pages and access your personal profile and settings. Also, track your all-time revenue share.

    2

    Date Range

    View data and metrics based on pre-set time periods or select a custom date range.

    3

    Revenue

    View trend of revenue received during respective date range and/or view in comparison to average revenue received by your peers in the same industry.

    4

    Leads

    View trend of qualified leads generated during respective date range and/or view in comparison to average number of qualified leads generated by your peers in the same industry.

    5

    Resource Analytics

    View the performance of individual resources in your resource library during the respective date range, including page views, qualified leads and “success rate” (% of qualified leads to page views), as well as the performance of resources across your peers in the same industry.

    6

    New Advertisers

    View the most recent advertisers added to the resource library.

    7

    New Resources

    View the most recent resources published to the resource library.

  • 1

    Navigation

    Easily navigate to pages and access your personal profile and settings. Also, track your all-time revenue share.

    2

    Date Range

    View data and metrics based on pre-set time periods or select a custom date range.

    3

    Revenue Growth

    View revenue growth during respective date range.

    4

    Monthly Lead Reports

    Download and view your final monthly lead reports and revenue share.

    5

    Billing Contacts

    Monitor who has been granted dashboard access.

    6

    Ranking

    View rankings during respective date range based on page views, qualified leads, success rate or revenue.

    7

    Advertisers Potential Revenue

    View revenue potential of all active advertisers.

  • 1

    Navigation

    Easily navigate to pages and access your personal profile and settings. Also, track your all-time revenue share.

    2

    Date Range

    View data and metrics based on pre-set time periods or select a custom date range.

    3

    Pageviews

    View trend of page views during respective date range.

    4

    Total Leads

    View trend of qualified leads during respective date range.

    5

    Average Success Rate

    View trend of success rate during respective date range.

    6

    Views by Content Type

    View breakdown (%) of page views during the respective date range by content type.

    7

    Leads by Content Type

    View breakdown (%) of qualified leads during the respective date range by content type.

    8

    Revenue by Content Type

    View breakdown (%) of revenue during the respective date range by content type.

    9

    Leads by Topic Type

    View breakdown (%) of qualified leads during the respective date range by topic.

    10

    Views by Topic Type

    View breakdown (%) of page views during the respective date range by topic.

    11

    Content Type Rankings

    See how content types are performing during the respective date range based on page views, qualified leads and success rate for your resource library, as well as across your peers in the same industry.

    12

    Topic Rankings

    See how topics are performing during the respective date range based on page views, qualified leads and success rate for your resource library, as well as across your peers in the same industry.

    13

    Resource Analytics

    View the performance of individual resources in your resource library during the respective date range, including page views, qualified leads and “success rate” (% of qualified leads to page views), as well as the performance of resources across your peers in the same industry.

  • 1

    Navigation

    Easily navigate to pages and access your personal profile and settings. Also, track your all-time revenue share.

    2

    New Advertisers

    View the most recent advertisers added to the resource library.

    3

    New Resources

    View the most recent resources published to the resource library.

  • 1

    Navigation

    Easily navigate to pages and access your personal profile and settings. Also, track your all-time revenue share.

    2

    Date Range

    View data and metrics based on pre-set time periods or select a custom date range.

    3

    Newsletters

    View marketing deployments used during the respective date range. See the date and details of the deployment, as well as the performance.

  • 1

    Navigation

    Easily navigate to pages and access your personal profile and settings. Also, track your all-time revenue share.

    2

    Date Range

    View data and metrics based on pre-set time periods or select a custom date range.

    3

    Leads

    View trend of qualified leads during respective date range and/or compare to average number of qualified leads received by peer group.

    4

    Leads by Content Type

    View breakdown (%) of qualified leads during the respective date range by content type.

    5

    Advertiser Leads

    View and search lead details from all advertisers during the respective date range, or download lead list to Excel.

    6

    Sales Leads

    View and search sales leads during the respective date range.

Interactive Resource Libraries

We create branded resource libraries that promote relevant,
high-demand sponsor content to your members.

SME Resources
SME Resources
ACC Knowledge Center
ACC Knowledge Center
CUES Resource Library
CUES Resource Library
State Bar of Texas Knowledge Center
State Bar of Texas Knowledge Center
APTA Knowledge Hub
APTA Knowledge Hub
CalCPA Knowledge Hub
CalCPA Knowledge Hub
Colorado Bar Association Knowledge Hub
Colorado Bar Association Knowledge Hub
TXCPA Knowledge Hub
TXCPA Knowledge Hub
SME Resources
SME Resources
ACC Knowledge Center
ACC Knowledge Center
CUES Resource Library
CUES Resource Library
State Bar of Texas Knowledge Center
State Bar of Texas Knowledge Center
APTA Knowledge Hub
APTA Knowledge Hub
CalCPA Knowledge Hub
CalCPA Knowledge Hub
Colorado Bar Association Knowledge Hub
Colorado Bar Association Knowledge Hub
TXCPA Knowledge Hub
TXCPA Knowledge Hub

Your Members, Made Happy

Professional Development

Your members need tips, ideas, and resources to grow in their careers. Our interactive resource libraries will feature fresh content targeted to the specific areas of interest and informational needs of your members.

And the content will be primarily supplied by sponsors, so members will have the option to connect with the vendors they need to support their businesses.

Personalized & Interactive

Advanced search, browse, and filtering functionality keeps the content most relevant to each individual member front and center in their digital resource library.

Plus, members will receive individualized, dynamically generated content recommendations based on their specific interests to keep them engaged longer and coming to your site more frequently.

Always On

Members have 24/7/365 access to the information they need in their always-on digital resource library.

The increased traffic and longer engagement cycles will take place within your organization’s digital ecosystem. And the more frequent interactions between your organization and your members will enhance the perceived value of membership and may reduce member attrition rates.

Deeper Experiences

Enhance your members’ experience of your organization’s live, virtual, and hybrid events with an added layer of event programing that occurs pre/during/post event.

dding an event-specific module into your digital resource library will extends the value and the “shelf life” of your events, transforming a one-time event into a 2-5 month experience, with the added potential for ongoing engagement between sponsors and members.

Some Of Our Valued Partners

American Public Transportation Association
Association of Corporate Counsel
Associations North
California Society of CPAs
FBA Knowledge Hub
FPA Business Hub
Manufacturing Tech Hub
NAIFA | FSP Resource Center
National Association of Enrolled Agents
NBEA
State Bar of Texas
The IIA Resource Hub
View All

Testimonials

Here’s what some of our association partners have to say:

See All
Susan Brennan
Lead Marvels has exceeded our expectations in every way possible. Our Knowledge Center enables our members to easily find and access sponsored content, while providing qualified leads to advertisers and our corporate sponsors. Their experience, flawless execution and professional service have produced fantastic results for our organization. The performance-based, partnership approach is just what we needed. We can’t thank you enough!

Susan Brennan

Marketing & Outreach Manager

State Bar Of Texas

Dave O'Neil
“When it comes to digital marketing and lead generation, there are loads of vendors out there that talk a good game, but Lead Marvels delivers and actually makes it happen. They have enabled us to quickly roll-out a new lead generation product that has enormous opportunities for revenue growth, which we're already experiencing. They're fully engaged and invested in our success, and bringing our customers great results. We're very happy with the relationship."

Dave O'Neil

Vice President

SME Media

Denise Bethel
“We’re always looking to align ourselves with providers of cutting-edge solutions to engage and communicate with our members and Lead Marvels certainly checks the box. Their fully-managed content hub solution is a great way to bring our members a steady flow of resources from industry leaders throughout the year. Our members have enjoyed the content that has been available to them. We’re grateful for the relationship!"

Denise Bethel

Director, Member Value and Partnerships

CalCPA

Ready to learn more? Contact Lead Marvels today!

Resources

See All Resources
Article
How Associations Can Scale Their Digital Platforms to Meet Members’ Growing Demand for Content

How Associations Can Scale Their Digital Platforms to Meet Members’ Growing Demand for Content

 Feeling the squeeze of growing content demands? As member expectations evolve and competition for their attention heats up, associations face a tough question: How can you deliver the right content at the right scale without overburdening your team? Discover how three trends are reshaping content strategies and why a future-focused approach can help your association stay ahead, engage members, and even boost non-dues revenue.
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Article
How Three Associations Are Boosting Member Engagement with Content

How Three Associations Are Boosting Member Engagement with Content

 We spoke with executives at three associations that are winning the content game to uncover how they’re using innovative strategies to deepen member engagement and stay ahead of rising expectations. From actionable insights to proven approaches, discover practical ideas you can apply to drive stronger connections and deliver greater value to your members.
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Case Study
The Financial Planning Association’s Blueprint for High-Impact Content and Deeper Sponsor Ties

The Financial Planning Association’s Blueprint for High-Impact Content and Deeper Sponsor Ties

 Discover how FPA achieved six-figure non-dues revenue by delivering valuable content tailored to member needs — without burdening their staff!
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