Behind the scenes at Lead Marvels

Get the inside scoop on platform improvements, new partners, and rockstar employees.
December 2021

New partnerships

Since our inception, Lead Marvels has been all about helping associations enhance member engagement and create new sources of non-dues revenue. It’s pretty much what we do. Now, we’re taking it to a whole new level – What better way to support associations than to partner with an association that serves association executives, we ask you?

That is why we are very excited to announce our new partnership with the Texas Society of Association Executives. TSAE’s mission is to help their Texas-based association executive members become more successful by connecting them to “peers, resources, inspiration, and innovation.”

“The partnership with you guys makes a lot of sense for us,” said Steven Stout, FASAE, CAE, Executive Director of TSAE. “We’re both working to help associations become more successful, so the synergies are too good to ignore. By working together, we’ll be able to provide even more value for our members.”

We’re currently in discussion with sister associations of TSAE in other states, so watch for this network to expand as we enter 2022!

Platform improvements

You know the page that shows up after a lead fills out a form to access gated content, like a white paper or ebook? Well, we call those ‘Thank You’ pages. Our template for these pages has now been enhanced to drive deeper, more sustained engagement. Once a member or subscriber downloads a lead gen content asset, they will be offered additional content options based on their behavioral data and areas of interest.

For B2B marketers, this means you’ll have opportunities to nurture your leads even more with related content offers branded for your company, such as videos, blogs, or ebooks.

For our association and publisher partners, a recommendation engine will generate new content offers to keep members engaged and interacting with your organization for longer periods of time. Plus, you’ll continue to gain insight on what topics are resonating most with members.

At Lead Marvels, we’re always optimizing our platform to enable your success!

Employee spotlight: Who is Dan Schottland?

Employee spotlight: Who is Dan Schottland?

As our Vice President of Business Development, Dan Schottland is responsible for establishing new relationships and driving revenue. Having been with us since our early days in 2017, Dan’s actually one of the very first employees we hired. He’s responsible for working with 35 of our key accounts. Dan’s customers appreciate his integrity, honesty, and expertise. They also know that Dan’s going to give it to them straight when advising on their digital marketing strategies.

On weekends, you’re likely to find Dan hanging out around a firepit with his wife, two sons, and close friends. And, those who know him best aren’t surprised to see him frequently gazing up into the sky at night, since he has a passion for astrophotography – rivaled only by his appreciation of a good scotch and fine cigar, by the way. Cheers, Dan!

November 2021

New partnerships:

New partnerships:

We’re proud and excited to announce the launch of the MedCity News Knowledge Hub this month. MedCity News is a leading online news source for the business of innovation in health care, and this partnership represents Lead Marvels’ entry into the health-care and health IT space. With the launch of their Knowledge Hub, MedCity News can now supplement their existing advertising products with a premium, scalable content marketing and lead generation program designed to deliver qualified, intent-based leads to B2B marketers targeting the health-care space.

John Lerner, CEO of Breaking Media, which publishes MedCity News, calls the partnership a “no-brainer.” Not that we don’t agree with him, but we asked him why he thought so. (We care about what our partners think about us, what can we say?)

“You guys built the platform for us,” Lerner responded, “so it was easy to implement, and it gives us a new lead gen solution our advertisers really like. Plus, we like the incremental revenue.”

Well said, John! We’re looking forward to a long and fruitful partnership with you and your team.

Photo: John Lerner, CEO of Breaking Media

Platform improvements

One of the unique things about Lead Marvels is that we provide our association and publisher partners with fully managed sales support. In other words, we’ll carry the full weight of the sales effort for you if you need us to.

But if you have your own sales reps also selling lead gen, our platform now provides third-party access to our administrative dashboards, so your sales staff can use the same tools as Lead Marvels sales execs to grow your non-dues revenue. Your reps now have 24/7 access to admin capabilities so they can monitor lead gen campaign performance, download and deliver leads, audit and finalize admin reports, and more.

At Lead Marvels, our goal is to enable your success. Call it our mission. Call it our raison d'etre if you want to sound fancy. Call it whatever you want, but it’s what we do.

October 2021

New partnerships

Lead Marvels is proud to announce our recent partnership with CUES, the Credit Union Executive Society. With this alliance, we’ve expanded our credit union coverage to unprecedented levels. Check out the newly launched ​​CUES Resource Library, where we syndicate branded, thought-leadership content for sponsors and vendors aligned with the credit union space.

If you’re a B2B marketer targeting credit unions, our network has expanded to approximately 40,000 engaged credit union professionals. Contact us to find out how we can connect you with the kind of engaged professionals that are critical for your business’s growth.

And, if you’re an association executive or B2B publisher and are interested in having us create incremental revenue streams for you, let’s chat.

Platform improvements

Platform improvements

You may have already noticed that we recently updated our platform to include visuals so you can determine with a quick glance how your campaign is tracking against your goals. (You’re likely so busy following up on those fresh leads we’ve sent you that you don’t have a lot of surplus time on your hands anyway, right?) And remember, we filter out all leads that don’t match your ideal customer profile so you only pay for the kinds of leads that will help you grow your business.

Employee spotlight: Who is Jessica Ikaika?

Employee spotlight: Who is Jessica Ikaika?

At Lead Marvels, your success is our success. Yeah, yeah, we know, other companies have said the same thing. But we’re so serious about it that your success now has a name and a face . . .

Meet our Director of Customer Success, Jessica Ikaika (pronounced ee-kai-kuh). Jessica works directly with our customers to get to know them, their company, and their goals. And, she leads our production team, so she’s empowered to make sure your goals will be met. We told you we’re serious about your success!

When she’s not hard at work on your lead gen campaign, you won’t find Jessica camping, that’s for sure. Not even glamping. (We checked on that.) An indoorsy person, Jessica likes to write fiction but will only read non-fiction. She recently confessed a possibly unhealthy obsession with true crime that has us a little worried, if we’re being honest. But, hey, as long as she takes care of your success, that’s probably ok. Right?

September 2021

New partnerships

Lead Marvels proudly welcomes our newest partners – the state CPA societies of Indiana, Alabama, Minnesota, South Carolina, Massachusetts, North Dakota. In total, Lead Marvels now has partnerships with 26 state CPA societies. For organizations interested in marketing to CPA audiences, we boast broader coverage for you than ever before.

If engaged accounting professionals are vital to growing your business, contact us to find out how you can promote your brand’s thought-leadership content on Knowledge Hubs like this one.

Platform improvements

Some would say we’re obsessed with improving our platform for our partners and vendors. Let’s just say we’re extremely passionate. To that end, we’ve enhanced the user experience of our digital content hubs to give users even more ways to find the content they’re looking for from our B2B vendors, using keyword search functionality, the ability to browse by company, and additional filtering by content and topics.

Take a look for yourself by visiting a Knowledge Hub in the legal, accounting, credit union, or transportation industries.

Employee spotlight: Who is Jonathan Michel?

Employee spotlight: Who is Jonathan Michel?

You’ve come to know us as a lead gen company, and that’s certainly true. But we have the DNA of a tech company coursing through our network. Our lead gen platforms are built from the ground up using proprietary technology that is unique to Lead Marvels. Without our stellar tech, well, there just wouldn’t be as much “marvel” in Lead Marvels.

Meet our CTO, Jonathan Michel, the mad genius behind our software development efforts. Jonathan has been building tech-based lead gen solutions for more than 20 years! The man is singularly focused on his craft. Jonathan and his team of techies work with our association and publisher partners to build streamlined digital content hubs, super slick performance dashboards for B2B vendors, and those highly sticky landing page capture forms our customers rely on to get your leads.

Jonathan has a wife of 22 years and two beautiful children. What does Jonathan like to do when he’s not coding, you ask? Frankly, we were a little curious about that ourselves because it seems like he’s always coding, so we asked him. Jonathan likes to hike, play volleyball, and strum some Pink Floyd tunes on his guitar. Favorite food? Pizza with pineapple – who knew?!