Lead Marvels Expands Its Digital Resource Library Platform with Three Key Association Partnerships

April 24, 2024
The company has licensed its platform under its SaaS model to boost content management capabilities and revenue opportunities for its association partners.

Fishkill, NY (April 24, 2024) – Following the recent announcement of its new SaaS licensing opportunity, Lead Marvels announced new partnerships today with the American Accounting Association (AAA), the National Business Education Association (NBEA), and the Structural Building Components Association (SBCA). These prominent associations have recently licensed Lead Marvels' innovative Resource Library platform, marking a significant expansion of its reach and impact within the professional community.

The American Accounting Association has already used Lead Marvels’ platform to launch its AAA Impact Hub, a specialized online repository designed to make accounting research, educational resources, and practice management tips more accessible and actionable for its members. This platform not only enhances discoverability through plain language summaries and infographics but also establishes AAA as a thought leader by distributing valuable research in an accessible format.

Jeff Schottland, CEO of Lead Marvels, expressed his enthusiasm for these new collaborations: “We are thrilled to welcome AAA, NBEA, and SBCA to our growing family of partners. These associations are leaders in their respective fields, and by leveraging our Resource Library platform, they can dramatically enhance how they manage, distribute, and monetize their content. These partnerships are about more than just technology; they’re about empowering associations to maximize their impact to sustain their growth using innovative digital solutions.”

With the integration of Lead Marvel's platform, these associations are poised to unlock new opportunities for member engagement and revenue generation. The platform’s robust analytics capabilities also allow associations to gain invaluable insights into content performance, enabling them to tailor their programming to meet the specific needs of their members.

“Our collaboration with Lead Marvels positions AAA as a thought leader in accounting by disseminating our research in an accessible, concise, and easily understandable form,” said Yvonne L. Hinson, Ph.D., CPA, CEO of the American Accounting Association. “Partnering with Lead Marvels allows AAA to get this research out more quickly and also will allow the AAA Impact Hub to offer content from other sources valuable to the accounting profession.”

For more information about Lead Marvels' Resource Library platform or vendor directory solution or to request a no-obligation demo, visit www.LeadMarvels.com.

Feeling inspired? Share these insights on social.

White Paper
What Your Sponsors Want and How to Optimize for It
In this latest installment of our Association Executive Guide Series, learn how your sponsors’ marketing objectives are changing and how you can optimize your sponsorship programs to meet sponsors’ evolving needs.
Future-Proof Your Association: The Case for Partnering with a Third Party to Maximize Non-Dues Revenue
Are limited resources handicapping your association’s pursuit of new non-dues revenue initiatives? Many associations are struggling to balance core missions with the need for new revenue streams. Discover how partnering with a third-party expert can unlock new opportunities, save valuable time, and drive innovation to provide value for your members.
4 Top B2B Marketers Explain Why They Rely on Associations to Fill Their Sales Pipeline
We interviewed four marketing experts to learn how they’ve successfully built a robust sales pipeline by aligning their brands with associations in their industry. They shared their secrets with us so we can share them with you.