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Lead Marvels Resource Library
Our passion is helping organizations grow. If you’re a professional association looking for ways to increase member value and engagement, while growing non-dues revenue, we’ve got you covered. If you’re an advertiser interested in learning how to grow your business with a steady stream of intent-based leads filtered to match your ideal customer profile, you’re in the right place.
Explore our library of articles, white papers, including our Association Executive Guide Series, case studies, videos, and infographics, all created with one goal in mind — to help you thrive.
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Article
What Your Sponsors Want: An Overview of the Data
Your sponsors and advertisers are facing shrinking marketing budgets and are under immense pressure to justify every dollar spent. Are your sponsorship programs optimized to meet their changing needs? We sifted through troves of research to understand the primary challenges marketers are coping with in the current economic climate. Find out what we learned, so you can shape your sponsorship programs accordingly.
Article
How to Use Associations to Grow Your Brand’s Thought Leadership
Want to stand out from your competitors? Amplify your company’s thought leadership by aligning your brand with an association. With their self-selected, engaged membership, associations provide a targeted connection to the decision-makers you need to reach.
Article
3 (More) Ideas for Non-Dues Revenue You Probably Haven’t Thought of Before
We received a ton of requests from readers for more non-dues revenue ideas after our last article on the topic. Back by popular demand, then, here are more practical, easy-to-implement ideas for how your association can increase and diversify your revenue mix without straining internal resources.
Article
How to Use a Digital Resource Library to Fund New Member Initiatives: A Handbook
Associations of all sizes in all industries and exploring new initiatives to drive member loyalty and attract new members. If funding new member programs is a challenge, this handbook will explain how a “next-gen” Resource Library can monetize third-party content to grow a reliable and recurring stream of monthly non-dues revenue.
White Paper
How to Use Content Strategy as a Member Engagement Tool
The demand for information among your professional members is at an all-time high, and the traditional event-based model of member engagement is inadequate. In the latest installment in our Association Executive Guide Series, learn how your association’s content strategy can be a much more powerful lever to influence your organizational mission while increasing member engagement and growing loyalty.
Case Study
How the ACC Responded to Sponsors' Needs and Created a Six-Figure Revenue Stream
The Association of Corporate Counsel (ACC) was hearing a common refrain among its sponsors and advertisers and needed to find a new solution, more aligned with its partners’ business needs. Here’s the story of how they did it, while also generating nearly $1 million in non-dues revenue in the process.
Article
Two Association Leaders Share How They Deepened Member Engagement While Growing Non-Dues Revenue
To grow revenue, meet sponsors’ lead-generation needs, and improve member education, two national associations introduced Resource Libraries. Executives from the Association of Corporate Counsel and the American Public Transportation Association spoke during a recent roundtable discussion about how they did it.
Press Release
Lead Marvels Delivered $1.3 Million in Non-Dues Revenue to its Association Partners in 2022
The company now has more than 100 association and publisher partners as it continues its expansion into new industry verticals.
Article
