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How a Network of CPA Societies Generated Nearly $1M in Revenue While Deepening Member Engagement
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Explore our library of articles, white papers, including our Association Executive Guide Series, case studies, videos, and infographics, all created with one goal in mind — to help you thrive.
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Case Study
How a Network of CPA Societies Generated Nearly $1M in Revenue While Deepening Member Engagement
Small teams can drive big results. Discover how 34 state CPA societies joined forces to scale their collective reach and deepen member engagement while unlocking new revenue opportunities. This is how networked collaboration delivers greater value for members and stronger appeal for national sponsors.
Article
Why Content-Driven Sponsorship Models Are the New Standard
Awareness-based sponsorship programs don’t cut it anymore. Trust is the new KPI for your sponsors. Learn why thought leadership is now the currency of sponsorship and how to align sponsors’ evolving expectations with the member experience.
Worksheet
Evolve Your Sponsorship Strategy: A Self-Guided Worksheet for Association Leaders
The sponsorship landscape is evolving quickly. Traditional offerings like logo placement and event booths no longer cut it with sponsors who are under pressure to prove ROI, build credibility, and generate leads. This worksheet is designed to help your association rethink and evolve its sponsorship program in response to these shifting expectations so you can map a stronger, more sustainable path forward.
Article
The Sponsorship Shift: Why the Old Model No Longer Works
Sponsor renewals dropping? Requests for "more value" increasing? You're not alone. The sponsorship landscape is changing rapidly, and associations clinging to legacy sponsorship programs are losing ground. But those that understand what sponsors actually want are building stronger, more profitable partnerships. See what’s driving the shift and how associations are adapting.
Article
Turning Content Into Revenue and Revenue Into Member Value
Looking for innovative ways to drive more revenue without straying from your mission? In the final installment of our “Association as Hub” series, we explore how associations are transforming member engagement into sustainable, scalable revenue without adding to their team’s workload. If your non-dues strategy needs a fresh spark, this is a must-read.
White Paper
The Association Leader’s Guide to Lead Marvels’ Digital Engagement Platforms
Discover how over 135 associations are rethinking their digital engagement strategies. This edition of our Association Executive Guide Series is the definitive guide to three unique digital platforms, each built for a specific use case. Learn how our association partners are using them to engage members, attract sponsors, and grow revenue without adding to their workload.
Article
How a Resource Library Powers Association Authority
Want to build an engagement engine that keeps members coming back? In Part Two of our Association as Hub series, we explore how an always-on Resource Library can help your association cut through the noise, stay top of mind, and reinforce your position as an industry authority.
Article
Association as “Hub”: Why Embracing a Media Mindset Is Essential for Growth
The race for your members’ attention is on – and you’re not just competing with other associations. Discover why reclaiming your role as the trusted hub is critical for growth and what lessons you can borrow from media companies to stay ahead and thrive.
Article
