Your industry is filled with experts – coaches, consultants, and subject matter experts who show up on your panels, appear on your podcasts and webinars, and possibly advise your team behind the scenes. But outside of these one-off moments, how accessible are these experts to your members?

If you're like most associations, the answer is: not very. And that represents a massive missed opportunity.

For most associations, it's not because they don't see the value. Quite the opposite. Every professional association has members who crave personalized support and credible advice from people with experience and deep domain expertise. People who get it. But most associations simply lack the infrastructure to unlock that value at scale.

That's where Lead Marvels' Insight Hub comes in.

The Insight Hub is a digital platform that empowers associations to deliver personalized member support by connecting them with a curated network of individual experts. This turnkey platform helps you leverage trusted consultants, coaches, and thought leaders from your ecosystem, giving members access to expertise when they need it most, while reinforcing your association's position as the essential connector.

Associations enjoy a unique vantage point. You know the experts your members trust – coaches, consultants, and thought leaders who can offer valuable, specialized support. But making those connections happen at scale, in a structured and sustainable way, is difficult without the right digital platform.

Here are five common challenges associations face and how the Insight Hub solves for each one:

1. Showcasing individuals – not just companies – as a member benefit.

• Challenge: Most association sponsorship models are built around companies, not individuals, leaving solo practitioners with limited visibility, even when their services align perfectly with member needs.
• How the Insight Hub helps: The platform is purpose-built to elevate individuals like consultants, coaches, and other trusted advisors within your ecosystem.

2. Turning one-off expert engagements into ongoing member value.

• Challenge: Associations often feature experts as event speakers, webinar guests, or podcast contributors, but there's no structure to keep those experts accessible to members beyond the moment.
• How the Insight Hub helps: It provides a permanent, organized platform where members can find, learn from, and connect with those same experts year-round.

3. Personalizing the member experience.

• Challenge: Members increasingly expect tailored support, but associations, given their staffing and resource limitations, often rely on one-size-fits-all content or programming.
• How the Insight Hub helps: It gives members self-directed access to experts with specific domain knowledge, helping them find the right support at the right time without having to wait for the next conference or webinar.

4. Managing expert access without overextending staff

• Challenge: Associations don’t have the time, staffing, or infrastructure to vet, promote, and manage relationships with individual experts in a scalable way.
• How the Insight Hub helps: The platform creates a structured, centralized space for experts to manage their own presence – profiles, content, and communications – reducing friction for associations while still offering members a high-value experience.

5. Growing non-dues revenue while building member trust

• Challenge: Associations are under constant pressure to increase non-dues revenue but often struggle to do so in ways that align with their mission and deliver real member value.
• How the Insight Hub helps: By enabling trusted experts to pay for placement within a structured, member-facing platform, associations can generate new revenue while maintaining credibility and relevance.

In short, the Insight Hub gives associations a smarter, scalable way to do something they already aspire to do: connect people with people. The chart below offers a snapshot of how it solves four of the most common pain points.

Challenge	Traditional reality	With the Insight Hub
Supporting individuals (not just companies)	Limited visibility for solo consultants, coaches, and speakers	Individuals get a spotlight and direct channel to members
Turning expert moments into lasting value	One-off appearances at events or webinars, no follow-up access for members	Experts have ongoing visibility with searchable profiles and on-demand content
Delivering personalized member support	One-size-fits-all content and programming aimed at a broad audience	Members can find and connect with experts in niche areas based on specific needs or interests
Managing expert access	Internal teams must vet, coordinate, and promote individuals in a resource-intensive way	Experts self-manage listings; platform handles structure and presentation
Growing non-dues revenue while building member trust and value	Monetization strategies often feel misaligned with member interests	Experts pay to participate in a platform that delivers real member value

By addressing these four key challenges, the Insight Hub transforms how associations connect members with valuable expertise. But what exactly is an Insight Hub, and how does it work in practice?

The Insight Hub is a digital platform that enables associations to showcase and connect members with trusted individuals, people whose expertise can help solve problems, provide guidance, and support professional growth. Think of it as a centralized home for thought leaders who might otherwise only appear in one-off webinars, breakout sessions, or guest articles.

Built on the same Lead Marvels platform that powers the digital Resource Library – already in use by more than 125 associations – the Insight Hub is hosted and managed entirely by Lead Marvels. That means associations don't need to invest in new digital infrastructure or manage day-to-day operations. The platform is branded for the association and is accessible seamlessly from its website, offering a polished, turnkey experience for both members and contributors.

While an online Resource Library focuses on content and Lead Marvels’ Solutions Hub connects members with vendor companies, the Insight Hub fills a critical gap by spotlighting individual experts who can provide personalized guidance and support.

Unlike traditional sponsor directories or content hubs, the Insight Hub is designed specifically for individuals with deep domain expertise and a personal brand. These may include:

• Coaches
• Consultants
• Speakers
• Podcasters
• Influencers

In short, the Insight Hub gives these professionals a place to share their insights and services in a way that's structured, scalable, and deeply relevant to your members, while helping your association deliver more value with less lift.

And because experts pay to be featured on the platform, the Insight Hub also creates a new opportunity to grow non-dues revenue by facilitating meaningful connections between your members and trusted advisors (which we’ll cover below).

Every expert listed in the Insight Hub gets their own dedicated page, branded within your association’s ecosystem. It’s more than just a profile; it’s a content-rich destination where members can get insights from the expert’s resources, explore what each expert offers, and engage directly.

The Bruce Rosenthal’s listing on the FSAE Insight Hub

Experts use these pages to showcase their expertise in ways that are immediately helpful to your members. They can:

• Post insightful articles, tip sheets, or white papers
• Share short videos or recorded webinars
• Link to podcast episodes or relevant publications
• Offer downloadable resources or case studies

Members can browse listings based on interest or topic, dive into the expert’s content, and – if it feels like a fit – book a consultation right from the page. It’s intuitive, user-friendly, and designed to encourage action when a member is ready for deeper support.

And importantly, experts manage their own presence on the platform. From uploading resources to responding to meeting requests, the Insight Hub puts the expert in control. There’s no need for your staff to coordinate or maintain listings. The platform does the heavy lifting, so you don’t have to.

And just like Lead Marvels' other platforms, the Insight Hub includes robust analytics, giving your association visibility into member engagement and helping experts optimize their presence.

Whether a member needs support with navigating industry regulations, developing leadership skills, improving communication, managing teams, or tackling any number of challenges specific to their profession and niche area of specialization, the Insight Hub makes it easy to find and connect with the right person at the right time.

While the primary goal of the Insight Hub is to deliver personalized, high-impact value to members, it also offers a built-in monetization model for associations. Experts featured on the platform pay a fee to maintain their presence, giving associations a steady, predictable source of non-dues revenue.

Unlike traditional sponsorships or ad placements that can feel disconnected from the member experience, the Insight Hub ties revenue directly to value creation. Members get access to relevant, vetted experts they can trust. Experts get visibility within a respected professional community. And your association earns revenue simply by providing the platform that brings them together.

It’s a win-win-win model—designed to align financial sustainability with mission-driven service.

The Insight Hub was designed to align the goals of all three key stakeholders: your association, your members, and the experts who can support them. Here's how each group benefits from the platform:

For your association:

• Strengthens your role as the essential connector within your industry by helping members access the personalized guidance they need
• Creates a new, low-lift revenue stream by allowing experts to pay for placement on the platform
• Enhances your brand with a professional, fully managed digital experience built on proven technology already trusted by more than 125 associations
• Provides analytics and visibility into what kinds of expertise your members are actively engaging

For the experts:

• Offers high-credibility exposure within a respected association ecosystem
• Enables them to showcase their expertise by sharing valuable content with members, such as articles, videos, downloads, and more
• Delivers direct access to a relevant, high-intent audience of professionals who are actively seeking support
• Includes easy-to-use tools for managing their listing, uploading content, and booking meetings with no tech expertise required

For your members:

• Makes it easier to find trusted advisors who understand their profession, challenges, and goals
• Provides on-demand access to expert-generated content, tools, and insights they can apply immediately
• Offers a direct path to deeper engagement through one-on-one consultations, coaching, or advisory services
• Reinforces the value of their membership by positioning your association as the gateway to personalized support

By creating the interests of each stakeholder, the Insight Hub transforms what could be isolated, one-off expert interactions into a sustainable ecosystem of support, visibility, and value exchange.

Getting started with the Insight Hub is simple. Lead Marvels builds, hosts, and manages the platform on your behalf, customizing it to align with your association's brand and integrating it seamlessly into your website. There's no need for new infrastructure or internal tech resources – just a new way to deliver personalized value to your members, without the added operational burden.

Associations can invite a few trusted experts to participate or open the platform to a broader community of coaches, consultants, and thought leaders, the Insight Hub gives you full control over how it's positioned and promoted. Meanwhile, Lead Marvels provides the foundation: a fully supported, scalable platform that's already working for associations across industries.

Whether you're already using Lead Marvels' Resource Library or Solutions Hub, or this is your first exploration of their platforms, the Insight Hub offers a complementary way to enhance member value while growing non-dues revenue.

Want to see how it could work for your organization? Request a free, no-obligation demo today.