Lead Marvels.
Lead Generation Made Easy.

We bring associations and B2B marketers together to create interactive resource libraries that provide members access to targeted, high-demand content for their professional development.

  • High quality leads for B2B marketers
  • Non-dues revenue for associations
  • Rich, engaging content for members
It’s a win-win-win.
B2B Marketers
Heart
Association Members
B2B Lead Gen Made Easy

Syndicate Content

Distribute your branded, thought-leadership content to engaged professional audiences in the industries you serve.

Target Personas

Connect with your ideal customers by engaging with decision makers in the specific types of organizations and industries you target.

Track Performance

Measure campaign effectiveness and optimize program management in real-time with web-based dashboards.

Nurture Leads

Stay top of mind using automated interactions to keep leads engaged until they’re ready to make a purchase.

Members Made Happy

Professional Development

Association members have a high demand for curated, industry resources targeted to their professional needs and interests.

Resource Library

The advanced search, browse and filtering functionality keeps relevant content front and center in a branded environment.

Content Recommendations

Dynamically generated content recommendations based on interests keep members engaged longer and coming back for more.

Always-On Marketing

Members have 24/7/365 access to curated resources from your organization and corporate sponsors in an always-on digital resource library.

Case Study
How Two Associations Deepened Member Value While Growing Non-Dues Revenue
The Utah Association of CPAs and the Texas Society of CPAs were looking for new ways to add value to members. Here's how they did it.
Article
3 Unique Association Content Ideas to Boost Member Engagement
The key to building and sustaining member engagement is to provide your members with a steady stream of valuable content. If your association wants to step up its content game, try these underutilized but easy-to-implement content formats — and check out the examples shared by associations that have mastered them.
Article
Trade Media vs. Association Advertising: Which Is Better for Your Advertising Dollars?
Will you get more bang for your marketing buck by advertising with trade media or professional associations? B2B marketers who want the most mileage from their marketing budgets need to look closely at these five factors when evaluating the pros and cons of advertising programs that trade publishers offer versus their association counterparts.
See All Resources