Behind the scenes at Lead Marvels

Since our inception, Lead Marvels has been all about helping associations enhance member engagement and create new sources of non-dues revenue. It’s pretty much what we do. Now, we’re taking it to a whole new level – What better way to support associations than to partner with an association that serves association executives, we ask you?

That is why we are very excited to announce our new partnership with the Texas Society of Association Executives. TSAE’s mission is to help their Texas-based association executive members become more successful by connecting them to “peers, resources, inspiration, and innovation.”

“The partnership with you guys makes a lot of sense for us,” said Steven Stout, FASAE, CAE, Executive Director of TSAE. “We’re both working to help associations become more successful, so the synergies are too good to ignore. By working together, we’ll be able to provide even more value for our members.”

We’re currently in discussion with sister associations of TSAE in other states, so watch for this network to expand as we enter 2022!

You know the page that shows up after a lead fills out a form to access gated content, like a white paper or ebook? Well, we call those ‘Thank You’ pages. Our template for these pages has now been enhanced to drive deeper, more sustained engagement. Once a member or subscriber downloads a lead gen content asset, they will be offered additional content options based on their behavioral data and areas of interest.

For B2B marketers, this means you’ll have opportunities to nurture your leads even more with related content offers branded for your company, such as videos, blogs, or ebooks.

For our association and publisher partners, a recommendation engine will generate new content offers to keep members engaged and interacting with your organization for longer periods of time. Plus, you’ll continue to gain insight on what topics are resonating most with members.

At Lead Marvels, we’re always optimizing our platform to enable your success!

One of the unique things about Lead Marvels is that we provide our association and publisher partners with fully managed sales support. In other words, we’ll carry the full weight of the sales effort for you if you need us to.

But if you have your own sales reps also selling lead gen, our platform now provides third-party access to our administrative dashboards, so your sales staff can use the same tools as Lead Marvels sales execs to grow your non-dues revenue. Your reps now have 24/7 access to admin capabilities so they can monitor lead gen campaign performance, download and deliver leads, audit and finalize admin reports, and more.

At Lead Marvels, our goal is to enable your success. Call it our mission. Call it our raison d'etre if you want to sound fancy. Call it whatever you want, but it’s what we do.

Lead Marvels is proud to announce our recent partnership with CUES, the Credit Union Executive Society. With this alliance, we’ve expanded our credit union coverage to unprecedented levels. Check out the newly launched ​​CUES Resource Library, where we syndicate branded, thought-leadership content for sponsors and vendors aligned with the credit union space.

If you’re a B2B marketer targeting credit unions, our network has expanded to approximately 40,000 engaged credit union professionals. Contact us to find out how we can connect you with the kind of engaged professionals that are critical for your business’s growth.

And, if you’re an association executive or B2B publisher and are interested in having us create incremental revenue streams for you, let’s chat.

Lead Marvels proudly welcomes our newest partners – the state CPA societies of Indiana, Alabama, Minnesota, South Carolina, Massachusetts, North Dakota. In total, Lead Marvels now has partnerships with 26 state CPA societies. For organizations interested in marketing to CPA audiences, we boast broader coverage for you than ever before.

If engaged accounting professionals are vital to growing your business, contact us to find out how you can promote your brand’s thought-leadership content on Knowledge Hubs like this one.

Some would say we’re obsessed with improving our platform for our partners and vendors. Let’s just say we’re extremely passionate. To that end, we’ve enhanced the user experience of our digital content hubs to give users even more ways to find the content they’re looking for from our B2B vendors, using keyword search functionality, the ability to browse by company, and additional filtering by content and topics.

Take a look for yourself by visiting a Knowledge Hub in the legal, accounting, credit union, or transportation industries.