Generate Non-Dues Revenue
Build a revenue strategy around value your community already creates.
Start With the Right Questions
Three questions to ask before you build.
What do members need?
Identify the information, access, and professional support your community values. A revenue opportunity should have a clear place in that experience.
What do sponsors want to accomplish?
Understand whether sponsors are trying to build awareness, demonstrate expertise, engage a particular audience, or create business-development opportunities.
What can your association support?
Evaluate the staff time, technology, content, and ongoing responsibilities involved. An attractive opportunity still needs an operating model your team can sustain.
Design a Connected Program
Define the purpose before the package.
Match the offer to the outcome.
A sponsor seeking thought-leadership exposure may need a different opportunity from one seeking qualified content leads. Define the purpose of the program before determining the participation package.
Plan measurement before launch.
Decide what you will review, how often, and with whom. Separate program revenue, operating costs, engagement, and sponsor outcomes so each can be understood on its own terms.