About Lead Marvels

Built around a simple idea: useful connections create growth.

Professional communities bring people together around shared knowledge, challenges, and goals. Lead Marvels helps make those connections more valuable through digital experiences that support learning, engagement, and business opportunity.

Lead Marvels team

Our Story

Bringing digital media experience to professional communities.

Founded in 2017 by Jeff Schottland and Jonathan Michel, Lead Marvels grew from their experience developing online communities and lead-generation platforms. The company was established to help associations and publishers strengthen engagement and create additional revenue.

How we became Lead Marvel(ous)

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1997

1st Startup

Jeff (our CEO) meets Jon (our CTO) at an Internet cafe and together they launch CollegeTownUSA, a website dedicated to connecting incoming and current students with local businesses around college campuses. The site grew to over 10 million businesses in more than 4,000 college towns.

2002

2nd Startup

Jeff and Jon launch ProducersWEB.com, which grew to become the leading online community for insurance agents and financial advisors looking to network and improve their professional skills. The site became one of the largest lead gen platforms in the financial industry.

2005

Corporate tour of duty

ProducersWEB was acquired by Wiesner Media. Jeff and Jon stayed on to white label their lead gen platform for other media brands. In 2008, Weiser was acquired by Summit Business Media, which was subsequently acquired by ALM Media several years later. At each destination, Jeff and Jon continued their work building industry-leading lead gen platforms for media brands across multiple verticals.

2017

Lead Marvels established

Jeff and Jon returned to their entrepreneurial roots and founded Lead Marvels, Inc., with the goal of applying their unique approach to lead generation for associations and publishers looking for incremental revenue streams and increased member/subscriber engagement.

2026

The next chapter

Since our launch in 2017, Lead Marvels has launched more than 100 digital resource libraries on behalf of our association and publishing partners. We've also generated hundreds of thousands of qualified leads for our advertiser clients. This chapter is far from over, and we want you to be in it with us!

A handshake between partners

Our Purpose

Create value on every side of the connection.

We help associations provide useful digital experiences for their members. We help sponsors and advertisers contribute expertise and reach relevant professional audiences.

The connection works when each participant has a meaningful reason to be involved.

Our Approach

Useful, practical, and informative.

Make the experience useful.

Organize knowledge and expertise around the needs of the people using the platform.

Make the program practical.

Connect the technology with the support and operating model needed to put it to work.

Make the activity informative.

Use engagement and campaign visibility to support better decisions over time.

Our People

A platform supported by people who understand the work.

Technology brings the experience together. Our team helps associations and advertisers translate their goals into a program they can evaluate, launch, and develop.

Lead Marvels conference room