Receive qualified, intent-based business development leads 365 days a year!
Reach the members and audience of this premier Association!
Pay-for-Performance
Content Marketing & Lead Generation Solutions
Don’t wait for the next event to engage with prospective customers and forge new relationships!
Tap into the power of ICMA and reach our active and engaged audience of local government professionals dedicated to creating and sustaining thriving communities throughout the world.
Step 1
Select Your Lead Type
Exhibit A
“Standard Lead” form fields include:
- First Name
- Last Name
- Email Address
- Phone #
- Company Name
Notes:
a) Leads will be valid according to the terms and conditions.
b) Additional data points and/or filters will increase the cost per lead.
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“Premium Lead” form fields include:
- First Name
- Last Name
- Email Address
- Phone #
- Company Name
- What best describes you?
a. Chief Administrative Officer (CAO)
b. City Manager / Town Administrator / County Executive
c. Assistant Chief Administrative Officer (CAO)
d. Assistant Manager / Deputy Manager
e. Department Head
f. Mid-Management
g. Entry-Level Staff
h. Private Sector
i. Professor / Student / Intern
j. Vendor / Service Provider
k. Other
Notes:
a) Form completions that choose #6. “h. Private Sector”, “i. Professor / Student / Intern”, “j. Vendor / Service Provider” or “k. Other” are ‘unqualified’ and will not be delivered or billed. All other selections are “qualified” and will be delivered and billed.
b) Leads will be valid according to the terms and conditions.
c) Additional data points and/or filters will increase the cost per lead.
A. Standard Lead
$45 CPL
B. Premium Lead
Leads are filtered to industry professionals*
$60 CPL
- "Premium Lead" is based based on leads selecting "Chief Administrative Officer (CAO)", "City Manager / Town Administrator / County Executive", "Assistant Chief Administrative Officer (ACAO)", "Assistant Manager / Deputy Manager", "Department Head", "Mid-Management", or "Entry-Level Staff" to "What best describes you?", and only those selections will be considered qualified and apply towards the program lead goal. Form completions that select "Private Sector", "Professor / Student / Intern", "Vendor / Service Provider", or "Other" will be "unqualified" and will not be delivered or apply towards the program lead goal.
Step 2
Select Your Quarterly Lead Goal
A. 50 Leads
B. 100 Leads
5% Discount
C. 200+ Leads
10% Discount
1ST-TIME ADVERTISERS GET 10% DISCOUNT!
Step 3
Select # of Quarterly Programs
A. 1 Quarterly Program
B. 2 Quarterly Programs (6-Months)
5% Discount
C. 4 Quarterly Programs (12-Months)
10% Discount
Fully-Managed Lead Generation Solutions
Publish thought leadership content such as a white paper, eBook, guide, report, and/or research.
Up to 3 / Quarter
Marketing tactics such as online marketing, social marketing and email marketing to drive traffic and leads.
YES
Online dashboard to track and monitor performance of content campaigns, as well as industry analytics.
YES
Leads delivered in real-time via email notifications as well as optional CRM integration.
YES
Additional Services and Opportunities
Data Points
Additional form fields to collect data point(s)
$5 / data point (max 3)
Filters
Additional form fields to filter leads based on specific selections/answers to form fields.
CPL TBD
White paper
4-pages custom written in-depth report or guide.
$3,750 flat fee
Lead Nurturing
Automated outreach campaign to begin after the lead is received.
$750 / mo (3-mo min)
Frequently Asked Questions
1. What are the requirements regarding content?
Client must provide Lead Marvels with genuine, insightful, thought-leadership content, such as a ‘Guide’, White paper, eBook, Report, or Research; content must not be solely self-promotional or commercial in nature, which may be rejected. Video content and On-demand Webinars are reviewed on a case-by-case basis.2. Can I customize the ‘lead form’?
Yes, lead forms can be completely customized. Additional questions can be added to the form to collect data points, which will increase the published Cost Per Lead (CPL) rate by $5 per question/field (maximum of 3 fields). Furthermore, filtering can be applied on a question/field as well, which will also increase the published CPL. The increase will be calculated on a case-by-case basis based on the anticipated ratio of “qualified” leads to “unqualified” leads.3. What happens when the “lead goal” is reached before the contracted ‘end date’?
The lead goal may be fulfilled at any point during the program term. Unless additional leads are purchased, your campaign will terminate when your lead goal is met, and your content will then be removed.4. What happens if the “lead goal” is not reached by the contracted ‘end date’?
If your contracted lead goal is not met by the contracted end date, Lead Marvels may elect to extend the agreement in 1-month increments until the lead goal is achieved.5. What happens if qualified leads exceed the “lead goal”?
Any qualified leads generated in excess of the “lead goal” will not be delivered or billed. They will be available for purchase as “surplus leads” at the contracted CPL.6. Are there any fees in addition to the CPL?
Yes, there will be a flat $100 “Monthly Maintenance Fee”. This fee covers the basic costs associated with building, maintaining, and hosting your content, campaigns and dashboard on our sites and servers. The Monthly Maintenance Fee will be billed each month that your program is live, whether you receive leads or not. Furthermore, if your program expires and you would like to keep your content and dashboard live, without purchasing more leads, you may do so as long as you’re paying the Monthly Maintenance Fee. In such cases, no promotions will be scheduled until additional leads are purchased. Any qualified leads generated during this period will be stored as “surplus leads” and available at the contracted CPL. In addition, there will be a one-time fee of $250 each time the form fields are changed after the agreement is signed.7. Can I relaunch an expired program in the future?
Yes, after your content is removed you may relaunch an expired program at any time. The current published CPL rates will apply; previously negotiated discounts and CPL rates will have expired.8. Can you integrate with my CRM?
Yes, we can integrate with your CRM through Zapier webhooks, which requires the Client to have an active "Professional" level (or above) Zapier account.High-Quality, Targeted Content
Plug into our experience and let the Lead Marvels content team create high-quality content assets to power your lead gen campaign. Plus, after your campaign ends, you will own the full rights to the content for future use.
Formats include: white papers, guides, case studies, ebooks, infographics, research-based reports, and more.
More leads.
Your content will influence your prospects’ first impression of you. Targeted content attracts the right kind of prospect. And high-quality content attracts more of them.
Higher quality leads.
Valuable educational content creates more informed buyers, resulting in more qualified leads for you when you contact them.
Trust in your brand.
Prospects will attribute the quality and usefulness of your content to their perception of your brand. Good content builds trust and authority among potential buyers.
Contact your Lead Marvels account executive for details.
Already have content? Let Lead Marvels perform a free content audit to score your content’s potential effectiveness.
Content Rate Card
Format
Description
Rate
6 pg: $5,750
8 pg: $6,500
6 pg: $5,750
8 pg: $6,500
8 pg: $6,500
10 pg: $7,250
8 data pts: $6,000
Add-on infographic (4 data pts.): $3,000