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Why Associations Need to Start Thinking Like Content Marketers to Drive Member Engagement
Lead Marvels Resource Library
Our passion is helping organizations grow. If you’re a professional association looking for ways to increase member value and engagement, while growing non-dues revenue, we’ve got you covered. If you’re an advertiser interested in learning how to grow your business with a steady stream of intent-based leads filtered to match your ideal customer profile, you’re in the right place.
Explore our library of articles, white papers, including our Association Executive Guide Series, case studies, videos, and infographics, all created with one goal in mind — to help you thrive.
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Results: (22)
Case Study
From Tradeshows to 24/7 Influence: How TripShot Leverages Content Syndication into Lead Generation
Learn how transit software company TripShot tackled the challenge of continuous, year-round engagement with its target audience to achieve a double-digit conversion rate.
Case Study
Accelerating Sales Pipeline Activity: Passio Technologies’ Approach to Content Syndication
Learn how Passio Technologies capitalized on an important transit industry development to showcase its thought leadership, educate transportation association members, and ultimately benefit through hundreds of high-quality converted leads.
Article
4 Top B2B Marketers Explain Why They Rely on Associations to Fill Their Sales Pipeline
We interviewed four marketing experts to learn how they’ve successfully built a robust sales pipeline by aligning their brands with associations in their industry. They shared their secrets with us so we can share them with you.
Article
How to Use Associations to Grow Your Brand’s Thought Leadership
Want to stand out from your competitors? Amplify your company’s thought leadership by aligning your brand with an association. With their self-selected, engaged membership, associations provide a targeted connection to the decision-makers you need to reach.
Article
An Advertiser’s Guide to Association Marketing
Having trouble reaching your ideal future customers? Associations are launching innovative marketing programs that look nothing like your grandpa’s sponsorship programs. Use our guide to get an overview of association marketing opportunities, including new programs that can be game-changers for advertisers looking for qualified buyers to grow their businesses.
Article
Trade Media vs. Association Advertising: Which Is Better for Your Advertising Dollars?
Will you get more bang for your marketing buck by advertising with trade media or professional associations? B2B marketers who want the most mileage from their marketing budgets need to look closely at these five factors when evaluating the pros and cons of advertising programs that trade publishers offer versus their association counterparts.
Article
The 5 Benefits of Aligning Your Brand With a Professional Association
In case you haven’t been paying attention, association sponsorship programs are evolving. Gone are the days when your association marketing results spiked during the annual conference only to go dark for the remainder of the year. Now you can generate warm, intent-based leads from actively engaged professionals every day of the year. Check out these important reasons to align your brand with an association in your industry.
Article
Find Your Target Audience Online: A Step-by-Step Guide
To grow your business, it’s essential to engage with prospective customers in a meaningful way — provided you can find them and capture their attention. This step-by-step guide will walk you through three proven ways to reach prospects that match your Ideal Customer Profile.
Article
