July 14, 2022
The company deepens its presence in its core verticals while continuing the expansion of its professional services network with new partnerships in the real estate and staffing industries.

Fishkill, NY (July 14, 2022) – Lead Marvels announced today the launch of new online resource libraries with multiple association partners, including the National Association of Enrolled Agents (NAEA) and the Nebraska State Bar Association (NSBA). NAEA is Lead Marvels' 30th association partner in its ever-widening network in the tax and accounting industry while the partnership with NSBA represents the company's 18th partner in the legal industry.

"We couldn't be more excited about the traction we're getting in our core verticals," remarked Jeff Schottland, co-founder and CEO of Lead Marvels, who noted that the pace of new partnerships has accelerated over the past 12 months.

"Professional associations are turning to Lead Marvels now more than ever as the need for non-dues revenue and member engagement continues to increase. Associations are also seeking new ways to provide business development opportunities to their sponsors and advertisers. Our resource library platform can satisfy all of these needs, without the association incurring any costs or needing to invest in new technology," Schottland explained.

Associations have historically relied on live events as a major revenue source, but many have been forced to cancel or postpone their events since the start of the COVID-19 pandemic due to travel restrictions. While there has been an uptick in travel this year, Deloitte reports that corporate travel remains less than 50% of pre-pandemic levels and is unlikely to make a significant comeback within the next few years. Although there has been a general trend among associations to pursue new sources of revenue over the past decade, the need is particularly acute now.

"It's also gratifying to establish a footprint in new professional services industries," said Schottland, referring to the company's new partnerships with the Rhode Island Association of REALTORS® and the New Jersey Staffing Alliance (NJSA) in the staffing industry. "The growth of our networks reinforces to us that we're providing a lot of value to our association partners, which is a central part of Lead Marvels' mission. And, as each network expands, so do the business development opportunities for companies looking to align their brands with professional associations."

For more information about Lead Marvels’ solutions or to request a demo, visit

Feeling inspired? Share these insights on social.

Non Dues-A-Palooza Expert Series: Drive Deeper Member Engagement While Growing Non-Dues Revenue
Hear how two associations, each facing specific obstacles, were able to not only commercialize material that enhanced member engagement but also create a positive source of net new non-dues revenue during our final Expert Series of the year.
Not All Sources of Non-Dues Revenue Are Equal: A 7-Step Guide for Association Leaders to Evaluate NDR
Fortunately, there is no shortage of non-dues revenue opportunities for associations to explore. But with so many options available and limited resources to pursue them, which solutions are right for your organization? Use this handy 7-step guide to evaluate which NDR solutions will best align with your organizational mission. Plus, download our complimentary NDR scorecard.
An Advertiser’s Guide to Association Marketing
Having trouble reaching your ideal future customers? Associations are launching innovative marketing programs that look nothing like your grandpa’s sponsorship programs. Use our guide to get an overview of association marketing opportunities, including new programs that can be game-changers for advertisers looking for qualified buyers to grow their businesses.