OCT 26, 2021
Lead Marvels Partners With CUES to Heighten Engagement With Credit Union Executives
The company's partnership with the Credit Union Executives Society will provide new opportunities for members and corporate sponsors to connect.

FISHKILL, N.Y., October 26, 2021 ( - Lead Marvels announced today that it has formed a new partnership with the Credit Union Executives Society (CUES). A lead generation and content syndication company, Lead Marvels partners with professional associations like CUES to build digital resource libraries that allow members to engage with relevant, timely content to enhance their professional success. The unique platform helps association partners generate non-dues revenue and increase member engagement.

The addition of CUES to Lead Marvels' existing network of credit union professionals provides unprecedented opportunities for B2B marketers aligned with the credit union space. Lead Marvels' platform syndicates branded content, such as downloadable white papers, ebooks, and guides, to provide business development opportunities for marketers.

Founded in 1962, CUES's mission is to provide credit union professionals, directors, and suppliers the resources they need to deepen their professional acumen and strengthen their organizations. The organization has over 36,000 active members.

"CUES is one of the most distinguished member organizations in the credit union space," said Jeff Schottland, co-founder and CEO of Lead Marvels. "Through this partnership, we will help them deepen engagement with their members as well as offer CUES corporate sponsors and vendors new opportunities for promotion and lead generation among a very engaged and loyal audience of credit union professionals."

Lead Marvels' digital resource libraries are branded for its association partners' sites but centrally hosted and managed by Lead Marvels to minimize the burden on its partners' internal resources.

"Launching the CUES Resource Library was easy," confirmed Kari Sweeney, VP of Supplier Solutions for CUES. "Building a platform like this where our members and sponsors could connect was in our strategic plan, but we did not have the internal resources to implement it. Lead Marvels made it easy for us by doing the heavy lifting."

"Best of all," Sweeney continued. "The CUES Resource Library supports our continued mission to be the premier resource for professional development in the credit union space."

For more information about Lead Marvels' solutions or to request a demo,