Fishkill, NY (October 31, 2024) – Lead Marvels, a digital lead generation provider in the association industry, is excited to announce a new “Membership” capability for its popular Resource Library platform. This new feature allows associations already using Lead Marvels’ Resource Library to offer their members enhanced user experiences, including streamlined access to content, personalized recommendations, and the ability to build their own personal content libraries by creating a membership login.
Currently available to its more than 125 association partners, the new Membership feature is designed to drive both increased member engagement and non-dues revenue by replacing the need for repetitive form registrations with a more personalized member experience.
“At Lead Marvels, we are always looking for ways to help associations deliver more value to their members while simultaneously boosting their non-dues revenue streams,” said Jeff Schottland, CEO of Lead Marvels. “With our new Membership capability, association members can now skip forms, access previously downloaded content at their convenience, and receive personalized recommendations — all of which make for a much more engaging and user-friendly experience. We are proud to see our association partners adopting this new capability to better serve their members.”
Jack Gonzalez, Senior Director of Marketing & Sales at the American Public Transportation Association, said, “At APTA, our members are always looking for ways to stay informed without jumping through hoops,” said Gonzalez. “The Membership capability has streamlined the Resource Library for our members, offering a more personalized experience that encourages repeat visits and deeper engagement. It’s exactly the kind of value-add our members expect from us.”
Lead Marvels’ Resource Library platform has long been recognized as a unique tool that enables associations to offer their members curated, high-quality thought leadership content from trusted industry experts and corporate sponsors in an interactive digital format.
“Our platform creates a win-win-win scenario for everyone involved,” continued Schottland. “Associations get deeper engagement from their members and a reliable source of non-dues revenue. Members gain access to valuable, personalized content. And sponsors receive high-quality, intent-based leads.”
Associations currently partnering with Lead Marvels can begin implementing the Membership feature immediately, while non-partner associations are encouraged to reach out to Lead Marvels to explore how the platform can support their goals.
For more information about Lead Marvels' Resource Library platform or to request a no-obligation demo, visit www.LeadMarvels.com.
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