Finding new sources for non-dues revenue is more important for associations than ever before, but not all revenue streams are equal. Make sure you have a consistent way to compare and evaluate new opportunities.
Juggling the demands of content creation, member engagement, and non-dues revenue growth can be daunting for associations in these tumultuous times. Yes, revenue will always win the day, but there are other important reasons why a lead-gen enabled digital resource library can help amplify your association’s success strategy.
We speak to associations every day about lead gen programs and, quite frankly, we’ve heard some doozies. Allow us to do a little myth-busting about lead gen and explain how a well-run program can benefit members and sponsors alike, while providing a viable source of recurring non-dues revenue for your organization for years to come.
Associations have learned the hard way that they can no longer rely on membership dues for the bulk of their annual revenues. Here are some out-of-the-box ideas associations can use to increase non-dues revenue while also re-engaging their members.
The COVID-19 pandemic was uniquely devastating for professional associations, but it also provided some hard-earned lessons that can help you build a stronger, more resilient, and successful organization.
Yes, it’s tempting to just move forward and try to regain a sense of normalcy. After all, that’s human nature. But, as leaders, it’s imperative that association executives apply the lessons learned during COVID-19 to strengthen their organizations. We offer some guidance on how to pandemic-proof your organization.