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Evolve Your Sponsorship Strategy: A Self-Guided Worksheet for Association Leaders
Lead Marvels Resource Library
Our passion is helping organizations grow. If you’re a professional association looking for ways to increase member value and engagement, while growing non-dues revenue, we’ve got you covered. If you’re an advertiser interested in learning how to grow your business with a steady stream of intent-based leads filtered to match your ideal customer profile, you’re in the right place.
Explore our library of articles, white papers, including our Association Executive Guide Series, case studies, videos, and infographics, all created with one goal in mind — to help you thrive.
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Worksheet
Evolve Your Sponsorship Strategy: A Self-Guided Worksheet for Association Leaders
The sponsorship landscape is evolving quickly. Traditional offerings like logo placement and event booths no longer cut it with sponsors who are under pressure to prove ROI, build credibility, and generate leads. This worksheet is designed to help your association rethink and evolve its sponsorship program in response to these shifting expectations so you can map a stronger, more sustainable path forward.
Article
The Sponsorship Shift: Why the Old Model No Longer Works
Sponsor renewals dropping? Requests for "more value" increasing? You're not alone. The sponsorship landscape is changing rapidly, and associations clinging to legacy sponsorship programs are losing ground. But those that understand what sponsors actually want are building stronger, more profitable partnerships. See what’s driving the shift and how associations are adapting.
Article
Turning Content Into Revenue and Revenue Into Member Value
Looking for innovative ways to drive more revenue without straying from your mission? In the final installment of our “Association as Hub” series, we explore how associations are transforming member engagement into sustainable, scalable revenue without adding to their team’s workload. If your non-dues strategy needs a fresh spark, this is a must-read.
White Paper
The Association Leader’s Guide to Lead Marvels’ Digital Engagement Platforms
Discover how over 135 associations are rethinking their digital engagement strategies. This edition of our Association Executive Guide Series is the definitive guide to three unique digital platforms, each built for a specific use case. Learn how our association partners are using them to engage members, attract sponsors, and grow revenue without adding to their workload.
Article
How a Resource Library Powers Association Authority
Want to build an engagement engine that keeps members coming back? In Part Two of our Association as Hub series, we explore how an always-on Resource Library can help your association cut through the noise, stay top of mind, and reinforce your position as an industry authority.
Article
Association as “Hub”: Why Embracing a Media Mindset Is Essential for Growth
The race for your members’ attention is on – and you’re not just competing with other associations. Discover why reclaiming your role as the trusted hub is critical for growth and what lessons you can borrow from media companies to stay ahead and thrive.
Article
How Associations Can Unlock Expert Knowledge at Scale with Lead Marvels' Insight Hub
Your members crave personalized guidance from industry experts, but connecting them at scale seems impossible. What if you could transform one-off speaker moments into year-round expert access while generating non-dues revenue? Discover how associations are turning their expert networks into sustainable value hubs, without adding to their workload.
White Paper
The Association Leader’s Guide to the Best Resources for Association Pros
Tired of digging through endless content just to find the good stuff? We’ve done the legwork for you! This guide curates the smartest blogs, newsletters, podcasts, and research reports to help you lead with more clarity, confidence, and impact.
Article
